Literally thousands of personal trainers graduate from various fitness courses around the world every week. A fact that your qualification providers probably don’t tell you is the average trainer delivers less than 10 hours per week of training. I know it’s not your goal to be an ‘average trainer’ and make average income so follow the 5 guidelines below to set yourself apart in a crowded fitness market.
1. Walk the Talk:
- You don’t need to be s super athlete, but you certainly need to practice what you preach as a top trainer. I have seen some trainers who do not have the greatest skin folds or BMI results still be fantastically successful trainers. If you operate in the fitness model / body building niche no doubt about it, you will need to be ripped. If you work with general population, just live a balanced and healthy lifestyle while remaining genuine. Don’t pretend to be something you aren’t.
2. Great communication:
- The best trainers are the best communicators. If you are the type of person who is all about ‘me, me me’ and enjoys telling stories about yourself non-stop, you’re going to come across as a complete douche bag. When talking about your experiences to people always relate it back to your members goals and dreams. Become a great listener who is extremely receptive to what your member is saying. Communicate with your members on a regular basis in person, via email and text.
3. Understanding client emotions / motivational drivers:
- I cringe when I see a trainer go up to a member and proceed to tell them what they are doing is wrong and this is the way to fix it. Even if a person is doing something wrong, the way to get that message across is as a piece of advice that will add to their fitness knowledge. You need to ensure that you do not make any person feel like a fool. A good way to approach a person would be to say ‘ hey I really love how hard you are working at the moment, do you mind if I show you another way to get you to your goals ‘. This approach puts you on the front foot with that person.
- Once you’ve made contact with a person, your initial goal is to understand that person’s deep-seated motivational drivers and what makes them want to train. This is what you will use to tap into their reasons to train and the solution that you can provide for them.
4. Investing in yourself & diversify your offering:
- It’s nearly impossible to be an expert in every aspect of health and fitness. You do need to specialize to a degree. What you want to ensure is that you are not a one trick pony. This really minimizes that amount of people you are able to offer your services to. At the very least you should be very good at one aspect of fitness and have a sound knowledge of nutrition principles. You don’t need to be a nutrition expert but you do need to understand the fundamentals.
- Constantly look to improve yourself as a trainer and add to your basket of knowledge. This does not have to be through formal courses but can be through watching other trainers, participating in other fitness programs and reading literature.
5. Be Well organised
- If you are well organised, you present a professional demeanor and it shows in everything you do. A well organised trainer has a fresh smell, tidy clothing, prepared sessions and good documentation. If you document what your boot camp or PT clients are doing. They will love the fact you are taking note of their progress. Always make this information available to your people.
As you can see there is more to people a good trainer than just turning up and providing great training. Great training and motivation is a given and a must. It is the little 1%ers that will make you stand out from all those other trainers out there.